Campaign-Specific Messaging

You need help with your messaging.

Maybe you’ve been invited to speak at a networking event and have no idea how to best use the time to both engage the audience and effectively showcase your business.

Or maybe you’re hosting a workshop at a partner facility, and they want you to start promoting over social media. You use Facebook and Instagram for your vacation pictures, but you have no idea how to create effective social media messages in this type of situation. None.

How can you generate interest, feel authentic, and reflect well on your business - all at the same time?

Or maybe you need to create a flyer to start promoting your business locally and have no idea where to start. What should you highlight about yourself and your business? How can you attract the right people?

When faced with situations like these, many business owners either panic, procrastinate, or both. 

Sometimes they’ll reach out to colleagues to brainstorm topics or effective angles, and then they stitch a bunch of disparate ideas together into something that works. Or they feel overwhelmed, having no idea how to start, so they end up waiting to the last minute to put anything together. It becomes a frantic, last minute exercise.

The problem with doing things this way isn’t that you don’t get your talk, messages or collateral finished. You will because you have to (and because that’s just who you are anyway.)

The problem is there’s an opportunity cost here.

Every event, collaboration, talk, social campaign, etc. is a chance for you to reinforce your business’ core message and expand your reach to target clients.

Not carefully planning your core messages to have impact and to align with your business’ essence is a missed opportunity. You miss the chance to increase awareness of you and what it is that you do. You miss the chance to create authentic connection.

In cases like this, what you really need is help creating authentic and effective campaign-specific core messaging that reflects the essence of their business. 

And I can be that help. 

Who is this program for?

This single-session program is for you if:

  • You have an event, talk, speech, one time email/social campaign you need help creating content/messaging for

  • You need a creative partner to help you pull your ideas together and create something coherent, authentic and on-brand

  • You’re looking for an inspired marketing expert that’s also an experienced intuitive coach 

  • You want to bring your authentic self and your heart to your business and your marketing to reach your ideal clients.

This program can help you: 

  • Bundle your business essence into effective marketing/campaign messages

  • Increase awareness of you and your business 

  • Brainstorm effective, creative, unique marketing messages and/or content structure 

  • Come away with copy for messages and/or a plan that you can implement as you build out into a fuller content/campaign

  • Find the right language to demonstrate what you can do for your ideal clients

  • Bring your individual essence to the world and help your ideal clients find you

Message Magic

We’ll get on the phone together for a deep dive session. I’ll use my intuitive coaching skills to get to know you, your unique essence as well as that of your business, Then we’ll talk about the event/campaign, as well as the audience and anything specific to your broader marketing objectives. 

Then, the real fun starts - the magic of alchemy! We’ll start brainstorming messages and ideas. Moving fluidly through options, following what feels energetically aligned. And I’ll capture notes and any message specific copy we start to create to email you when we’re done. 

By the end, You’ll have at least one solid clear message, oftentimes more. Plus you’ll get some strategy to go with it.

You'll leave the session with some clear, practical steps to move forward with how to implement it.

Afterwards, I’ll send you a recording of the session so you can go back and refer to any portion of it as well as any specific copy I captured.  If we do any screen sharing (e.g. if you have something started and we’re working off that) that will be part of the recording.  

I consulted with Diane because I was stuck on how to create effective messages for social media. I was working with a local yoga studio to promote a workshop at their wellness studio, and the owner asked me to provide social media messages and images to use to promote the workshop. Since I am relatively new to using social media, I didn’t know how to make effective messages. 

After talking with Diane, I knew immediately that working together was a good decision. During our session, Diane did a great job of really listening and we worked to craft concise, clear messages that resonated with my workshop topic. 

I was amazed at how she worked with ease and flow. She beautifully worded the statements to be simple yet distinctive to my voice! I felt very confident in sending the social media messages to the wellness studio owner. As a result, the wellness studio owner was impressed with my professionalism and willingness to collaborate to promote the event. The studio owner has recommended my business on social media and asked me back again for another workshop later this year. 

Connecting with Diane was truly a time-saver for me. I could have spent days trying to figure out what to do and I probably wouldn’t have produced any messages nearly as good. So, I feel like this was truly an investment in my business. 

In one session, I discovered that Diane is intelligent, warm, grounded and effective!  Thank you Diane!
— Jillian Rothschild-Scholar, Feng Shui In Motion, www.fsinmotion.com
 
 
Jillian Rothschild-Scholar, Feng Shui In Motion,

Jillian Rothschild-Scholar, Feng Shui In Motion,

Your Guide

I spent much of my life looking for home. Now I want to help others find theirs.

My search for home was both literal (I lived in 15 different places across three continents over the past several decades) and metaphorical. For a long time, I lived life learning all the rules, hoping to finally fit in, until I realized that feeling at home is something I needed to find within.

Now, I know that when I’m being most unique individual self, claiming my essence, fulfilling my purpose, using all of my gifts and talents and my voice, rather than fitting in, this is when I feel most at home.

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I spent 15 years as a Director in a Talent Mobility company most recently as a Director, Global Marketing and Communications, where I created campaigns, events, and programs designed to increase customer engagement. I was also responsible for creating a harmonized content strategy, signature program content, and for overseeing copy development.

As part of my own journey to find my essential self, I left that job and became an intuitive coach. Several years ago, I completed an in-depth coach training program, and then went on to become a Martha Beck Certified Wayfinder Life Coach. Since then, I’ve spent hundreds of hours coaching individuals, creatives, and other coaches, refining my intuition and helping them align their projects, marketing, businesses, writing and lives to their soul-selves.  

I bring all those skills to this program where I home in on your essence and that of your business, and collaborate to help you create simple, effective messages and content so you can get the most out of your campaign.

What’s Included in This Program?

The Message Magic program includes:

  • One 90-minute individual session:

    • Review you, your business, the event, channel and audience as well as your marketing objectives at a high level

    • Collaboratively create key messages, crafting live wherever possible.

  • Session recording you can download to your own computer to capture the brainstorming (including screen sharing if applicable)

  • Email of any copy that was created live during the session, plus any follow up hits I receive.

PROGRAM PRICE: $175 USD












Are You Ready to Create Some Message Magic Together?

If you’re ready to spend a magical 90 minutes together where we create effective marketing messages and/or content that resonates with your audience and showcases the essence of your business, here’s how we get started:

1. Click the “Buy Now” button below to submit your payment.

2. After you submit your payment, you’ll receive your welcome packet and client agreement from me within 1 business day.

3. Once your agreement has been signed, you’ll be given access to your client prep work.

4. When your prepwork is complete, you’ll be given a link to schedule your session with me. Then, we’ll have our session!

If you have any questions, just send me an email.

Still Not Sure?

Feel free to ask me any questions you have about the Message Magic program. I promise I don’t do hard selling and am not trying to get you on the phone to ‘close the deal.’

I just want you to feel comfortable to ask any questions you have.

Questions about the message magic PROGRAM

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Banner Photo by Warren Wong on Unsplash