Walk with Me
You’ve just created this program you love and finished your launch plan.
You’re supposed to start writing and setting up the email campaign, but instead you find yourself on Facebook. Then Instagram. Then checking your website pageviews. You go out to the kitchen twice. Then you think maybe you need to listen to another marketing webinar…
Deep down you know you should be implementing your launch plan, but in this moment, you’re just not feeling all that confident about your ability to help people…
Because you’re a coach, healer or creative, you know this is all about mindset.
You should be able to just get over it, right?
You’re staring at your computer screen, looking at the marketing copy for your latest program and you don’t know, but…something just feels off.
If the copy is feeling a little blah or is not generating the interest you thought it would, it might be because of the Everything Plus One syndrome…
When your ideal clients are looking for help, before they decide to work with you, they need to be able to picture, I mean really visualize, how you would be able to help them. And if they can’t quite see that, or think the program doesn’t really relate to the problems they are experiencing, they won’t have enough trust to decide to buy.
I got the call at 1:37 in the afternoon last week.
It was from my Dad.
He was calling from his mobile and something was wrong, I could feel it.
My mom’s health had unexpectedly taken a rapid decline. She wasn’t sleeping or eating well. She was dealing with mood swings. My dad was worried.
As I listened, I took a deep breath, and got ready to step into something completely unknown.
The sun warmed my forearms. Leaves rustled in the trees, and the wind carried the scent of lilac across the pasture. I was standing next to Sunna, a dove-gray Mustang who’d lived in the wild just 18 months before. She whinnied softly as I stroked her forehead.
I was marveling at the deep sense of peace melting through my veins when suddenly I realized what day it was.
May 18th. My one-year anniversary.
A year before, I left my corporate Marketing job and walked into full-time self-employment.
