Your Energy and Your Marketing

Your Energy and Your Marketing

Have you ever been working away on an aspect of your business growth or marketing, and get the sneaking suspicion that something is off or that something is stopping you?

Maybe it’s the little bit of let down you feel after you’ve spent an hour creating content. Or maybe you’ve been trying really hard to connect to your ideal clients but nothing, or next to nothing, is materializing, despite all your efforts over the last six months.

Or maybe you feel pulled in lots of different directions with your business, but seemingly have no energy to address any one area. You feel lost.

Your energy affects your marketing...

Your Marketing Email: A Subject Line Checklist

Your Marketing Email: A Subject Line Checklist

Your potential clients and your clients are busy. Probably way more busy than they'd like to be. You know that because you're probably too busy too.

How, can you make sure your potential readers open your email to read your content?

The short, truthful answer? You can't.

There are, however, a few things you can incorporate to try to help make your email stand out, authentically, from all the noise. Today I'm going to focus on your marketing email subject lines, and I offer you a subject line checklist…

Marketing and Procrastination: What's What

Marketing and Procrastination: What's What

Maybe you've noticed you spend a long time making memes to share on Instagram or looking for cute quotes to post. Maybe you've been working on and revising your latest blog post for hours. You really want to get it right before sending it out. Or perhaps, you check your Google analytics regularly, or, well, if you're honest, a lot.

Although all these activities look like marketing (and technically they are,) I've seen coaches, healers and creative entrepreneurs engaging in these and other tasks as a way of unconsciously hiding instead of fully stepping into authentically marketing their businesses…

Your Marketing: What's Needed When Things Don't Work Out

Your Marketing: What's Needed When Things Don't Work Out

When you're building your business (and even when you've been in business for a while) it's completely normal that things don’t work out.

Maybe you launch a program, or a class, and it doesn't fill up. Maybe not enough participants signed up to even have it go forward, and you have to issue refunds.

Perhaps you start posting video content regularly and no one comments, or people rarely engage with your work. Or perhaps you host a free webinar and only a few people sign up.

Or maybe you've finally started emailing your list regularly and you get a series of unsubscribes.

All of these things can happen and more…