Business of Marketing

Do You Need a Website? The Answer Plus 5 Dos and Don’ts

Do You Need a Website? The Answer Plus 5 Dos and Don’ts

I recently met someone thinking about starting her own heart-centered business to help women connect and form deeply nourishing relationships.

She asked, “Do I really need a website?”

She was still working full-time, and although she desperately wants to get started creating her dream business, she’s conscious of incurring cost before her business really is viable.

Trouble Finding Clients? A Free Assessment Offer

Trouble Finding Clients? A Free Assessment Offer

There are so many reasons why your business might not be getting clients right now. Some don’t have anything to do with marketing; some do. And almost none of them have to do with your talents and gifts as a coach, healer or creative.

It’s disheartening how many creative entrepreneurs do incredible work but struggle finding clients. Let’s transform that.

Watch your language! Align your messaging, attract your ideal clients.

Watch your language! Align your messaging, attract your ideal clients.

When your business’ messaging doesn’t align with your essence, something feels off. You, as the business owner, might feel it, although it’s often hard to pick up at first, especially if you’re an empath. Your potential clients feel it too.

Your marketing is the way you connect with potential clients. The words and images you use, the messages you send in your marketing, all combine to paint a picture of who you are and what it is that you do. It’s the way people get to know you, decide if they like your work, and ultimately if they trust you enough to ask you to help them.

If your marketing language doesn’t align with your essence, you create dissonance. And that’s not what you want for your potential customers. You want resonance.

Struggling With Your Blog Post? Figure Out What To Do Next

Struggling With Your Blog Post? Figure Out What To Do Next

 I had a client ask me recently “I’ve been struggling with content creation lately. How can I tell if I need to shift gears and take a break, or just sit down and get it done?”

It’s a good question. And one I struggle with a lot. Assuming you have clear messaging, identified content themes and a communication plan, sometimes the writing itself just feels tough some days.

One of my favorite authors Ann Lamott says: “How to write: Stop not writing. Get and keep your butt in the chair.”  I’ve followed her advice for decades, and it’s helped in my writing, my life and in my business.

But the real issue with the question this client asked isn’t butt in chair vs. break. It’s that it’s not an either-or situation at all…