When your business’ messaging doesn’t align with your essence, something feels off. You, as the business owner, might feel it, although it’s often hard to pick up at first, especially if you’re an empath. Your potential clients feel it too.
Your marketing is the way you connect with potential clients. The words and images you use, the messages you send in your marketing, all combine to paint a picture of who you are and what it is that you do. It’s the way people get to know you, decide if they like your work, and ultimately if they trust you enough to ask you to help them.
If your marketing language doesn’t align with your essence, you create dissonance. And that’s not what you want for your potential customers. You want resonance.