Last week I wrote about how marketing your business is usually what makes it feel real and how that often brings up a fear of being visible.
There's something in that post though, that I want to explore a little more deeply.
It's the writing it down part of marketing that's one way it starts to feel real. It could be writing down your Authentic Core Statement (who you help and what you help them with), your offer, your Home Page copy or a sales page.
Writing is what turns an idea, a thought, a way of doing or being or approaching things into something concrete. Something tangible that can be shared.
