Business of Marketing

Building Your Business

Coaches, healers and other creative entrepreneurs often have fixed ideas about what their business needs. I know I do sometimes. Many times they're focused on greater productivity, efficiency, scaling up, growth, and more.

What I've learned about growing a business is that kindness can mean different things for different people and at different times.

  • What your business needs now might be greater consistency, but it might also be more play.

  • What your business needs right now might be scaling up, but it might also be gratitude and enjoyment of where you are right now.

  • What your business needs right now might be more visibility, but it might also need more connection.

What about you? What is kindness does your business need from you today?

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Photo by Inge Marije de Boer on Unsplash

Rightsize Your Marketing

Rightsize Your Marketing

You think you know how marketing is supposed to be done. To successfully market your coaching, healing or creative business, you need to do videos, FB lives, IG stories. Email your list once a week (at least!) or more with multiple offers. Write a blog. Host a podcast. Have a YouTube channel. Get interviewed. Hold webinars. Healing seminars. Be all over social - the more platforms the better…

That’s a big list. And, it isn’t exhaustive.

It is, however, exhausting.

I see many coaches, healers and creatives struggle with marketing their businesses in part because they’re taking the advice out there that says they need to do all the marketing things.

On the surface, this seems to make sense…

Find The Right Words: Marketing with Resonance

Find The Right Words: Marketing with Resonance

Maybe you’re churning out newsletters, articles, videos or social posts. You're showing up consistently, weekly or more often, sharing educational content and making genuine offers. Your emails get opened. And your posts get comments. From time to time. You get an email back from a reader thanking you. Every so often.

But, overall there aren’t a ton of people engaging with what you've written. Other coaches, healers or creative entrepreneurs do, though. And that’s a good thing, right?

On one level, yes, that means what you’re putting out there is being noticed. Perhaps it’s impactful, resonant, or inspirational.

But you wonder, what’s the deal? Why aren’t other people responding?

Building Your Business

Marketing authentically is about making genuine connections. Yet often I see coaches, healers and other creatives get caught marketing their soul-based business. They feel stuck. Maybe their business represents their true self, and up to this point they haven’t shared that widely. Doing so feels vulnerable. Or maybe they worry about bothering others with their offers or being seen as pushy. They really don't want to be "that" business owner. Or maybe it’s something else entirely.

The truth is - your work in this world is for you be you, the real you. That’s true for your life and for your business. When you share your light, you make this world a better place.

And that’s something we all need more of.

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Finding Freedom from Fear in Your Marketing

Finding Freedom from Fear in Your Marketing

Maybe you’ve just finished your coach or healing training. You’re excited! And daunted. You’ve never built a business before. Or maybe you’ve been working in your business for a while now, and you need to try something new. Perhaps you need to shift your niche or launch something significant.

Maybe you have an opportunity to partner with someone, bringing new visibility to yourself and your business. Or perhaps, you’re about to undertake something big – like the writing of a book or developing a membership site.

If you find yourself here, you may’ve wondered - at least a little - am I up to this? What if I’m not?