Business of Marketing

Dissonant Marketing: What It Is and How to Avoid It

Dissonant Marketing: What It Is and How to Avoid It

Have you ever received a piece of marketing that made you feel, well, off somehow?

Recently, I went to check out the website of this well-known spirit-guide. Her site is gorgeous and has this fun interactive oracle reading tool you can click on. To get the results, you enter your email address in.

Once I hopped back to my inbox, I found a somewhat generic yet well-designed interpretation of my “reading.” The problem started the next day, when I started receiving additional emails from her.

It wasn’t the frequency of the emails that was bothersome. It was the dissonance between the message in the email and the ‘marketing’ tactics built around it that left a bad taste in my mouth.

Building Your Business

It took me a long time to realize how important joy is to creating something beautiful. It seems obvious, right? It's difficult to feel creative inspiration and be moved forward without joy. But the culture tends to focus (and bestow rewards on) discipline, push, hustle. It promises that if you do all these things, you can make it happen.

Creating your own business, one that is strong and sustainable, is one of the greatest creative acts I can think of. And trying to do that without joy may, in the short run, yield some results. But in the long run, what will you be left with?  

Take a minute to look around you. See where in your business you have joy already, and where, maybe, you might need a little more and intend to allow more joy in.

I promise you if you do, you'll be amazed at what starts blooming.

Feeling Behind Growing and Developing Your Business

Feeling Behind Growing and Developing Your Business

“I feel so behind!”

It’s something I regularly hear from some coaches, healers, and other creative entrepreneurs. They feel a lot of pressure to get their businesses up and running or to get the basics in place, so their business run better.

Some of this feeling is born of a real desire to help and serve.

There are so many problems in the world today. So many people are hungry for help. It can be hard to wade through what can sometimes feel the slog of setting up your business fundamentals while people need you.

But there's often something else at play when I hear people say they’re feeling behind…

Authentic Marketing for the New Year: Top 5 Articles

Authentic Marketing for the New Year: Top 5 Articles

As we start fresh into the calendar year, I've been thinking a lot about what's needed to grow your business. Looking at the general marketing advice out there directed to coaches, healers or other creative entrepreneurs, you could be forgiven for thinking all you have to do is write a killer landing page or great ad copy for your new offers and people will be pulling out their credit cards.

The truth is it takes time and consistent attention to build an audience and to cultivate trust with your potential clients...