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You step into your office and check your email. No new inquiries. You pop over and check your social accounts. Two likes trickled in overnight to your post. Your open rate to your last newsletter was in the mid-thirties; your click rate barely registers on the chart. You look at your calendar for the week. Not much going on at all.
You need to find clients, and you seem to be doing all the things you’ve been told you’re supposed to do. But still you wonder: Can I make my business work?
“How long have you been walking every day for exercise?” my physical therapist asked, looking at my right knee.
“I’ve been doing all the stretching exercise you gave me,” I told her. “Twice a day, most days.”
“But, are you walking?” she asked again.
“No, I, uh…”my voice trailed off. The truth is I’d been worried that walking would make the pain worse.
This is the same thing I see happen when people marketing their business. When many people think about marketing their business in an authentic way, one with commitment and forward movement, a fear arises, and they avoid moving…
Has this ever happened to you?
You sit down with an idea for this week’s blog post. Let’s say you’re a life coach and you want to talk about worthiness. You had a good idea the other day in the dentist office, and now, as the blank page is in front of you, the cursor blinking, you’re gripped with the thought:
I have nothing new to say.
I was recently doing a market interview, part of a reciprocal agreement with a new business owner. She got to talking about spreadsheets, and goal tracking, and started throwing in a few project managements terms like resource allocation and Gantt charts, and then stopped herself, laughing a little apologetically, from “nerding out.”
I told her I loved it when people nerd out. Especially authentic business owners.
