It’s the new year and that means a whole lot of people are setting their intentions, envisioning their futures, and establishing goals for their lives and businesses for the year. Maybe you’ve been reading articles like these:

• The Ultimate Guide to 2020 Small Business Goal Setting

• Create Your Dream Business This Year with Goal Setting

• 7 Key Goal Setting Areas: Succeed As Your Own Boss

• Manifest Your Goals Using a Vision Board

When the new year stretches out ahead of you like a blank page, rich with possibility, it’s so tempting to jump right in and create lots of powerful goals for your coaching, healing or creative business.

You try to post content to your blog once a week, but lately, when you sit down to write, you’ve been hitting a wall. Your mind dismisses every topic that arises with a litany of unhelpful complaints.

• That’s so not relevant.

• Who cares about that?

• Nothing new here, girl. Not at all!

And then, sometimes, your mind can take you to an even more unhelpful place.

• No one’s going to read it anyway.

• It’s not like someone’s going to read my post and sign up for my services tomorrow.

And before you know it, you’ve wasted a couple of hours staring at the screen. Or you’ve pitched into procrastination mode, busying yourself with tidying your desk or cleaning out the junk drawer. Or you’ve given up completely and moved onto something else, something easier.  

Last year we had to buy a new fridge (and then a new dishwasher, and after that a new vent hood fan, but that’s another story…) When we showed up at our local appliance store, we knew what we were looking for. We knew the premise, could see and understand the product, so we based our buying decision on other standard stuff, like size, price point, quality, brand reputation, design, etc.

And that’s different from someone looking to buy from a coach, healer or other creative entrepreneur.