Write On: How to Create Compelling Articles for Your Audience When You're Out of Ideas

Write On: How to Create Compelling Articles for Your Audience When You're Out of Ideas

You’re sitting at your desk, the laptop screen in front of you. You flip back through your journal or idea book for ideas for this week’s blog post, and you’re drawing a blank.

Maybe you have so much to say, it’s hard to narrow it down.

Or perhaps maybe you worry what you have to say isn’t relevant to your audience. Or that it’s all being said already by so many other people. You think to yourself: What do I have to add?

You’re stuck, and it feels thick and heavy.

Creating a meaningful article sometimes feels a bit like trying to buy a present for someone you don’t know and haven’t met before…

When You’re Holding Yourself Back from Being Visible in Your Marketing

When You’re Holding Yourself Back from Being Visible in Your Marketing

Marketing your business is usually what makes it feel real.

Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.

Guess what else happens?

You can get afraid.

Creating Another Offer? Keep it Simple at First

Creating Another Offer? Keep it Simple at First

Recently a client and I had started to develop a program for her coaching business. We’d identified a specific problem her ideal clients struggle with and she was going to work on the program details. Between sessions, I received an email asking “Can I add a second program?”

The question comes up more often than you would think. On the surface, the answer is easy. Yes, you can have as many programs as you want, and you think will offer your clients the right amount of support and ways to interact with you.

However, early in the development of your business, it’s best to focus on having one offer to start, at most two…

Marketing By Design: Identify Your Constraints

Marketing By Design: Identify Your Constraints

A new client and I had just gotten started. We had explored her niche and were brainstorming her Authentic Core Statement (who she helps and what she helps them with.). Toward then end of our call, she happened to mention she was working with a public speaking coach.

I was surprised and not surprised. This person was a quick starter and was ready to get herself out there and grow her business – it was one of the reasons she’d hired me.

So, I asked her –what do you want to speak to people about?

She started talking about her story, then stopped and started talking about the people she was hoping to reach…and then stopped again. “See, this is where I get messed up.”