What am I supposed to write about? Finding Topics for Your Content

What am I supposed to write about? Finding Topics for Your Content

So, it’s time to write your blog post. Or, at least that’s what your calendar entry says. You’ve been ignoring it all week.

It’s just so hard to write content, you think.

You never know where to start, and each week coming up with something to write about or publish feels like climbing a mountain.

In fact, you’ve missed a week or two, because, well, you just aren’t sure what your ideal client would resonate with.

It’s such a common problem and can be so painful. It can make you start to resent creating content. And for some people, it’s such a stumbling block that it pulls them out of the consistency with their marketing which is so important…

“Help! I need another marketing course!” Marketing and Being Seen

“Help! I need another marketing course!” Marketing and Being Seen

I once knew a coach who took marketing course after marketing course. Writing your offer. Building your list. Launching your program. Honing your message. Telling your story.

All of them.

She took them all because each one promised to teach her something she felt she didn’t know. Something she needed to know for her coaching business to finally take off. Some secret formula to success…

But No One Signed Up: Why Your Program Didn’t Sell

But No One Signed Up: Why Your Program Didn’t Sell

“But no one signed up!”

That’s what a colleague said to me in despair last year. We were talking about a course she’d just created, but no one had signed up for it. She was feeling pretty down. She was sure it was not only a sign that what she had to offer wasn’t connecting in any way with any one, but she also was making it mean something much larger.

She was starting to think she’d made the wrong decision thinking she could be a coach in the first place.

Look, I know it is so easy to get discouraged….

Articulating My Values

Articulating My Values

When I was in college, I was an advocate for social justice. For example, in support of anti-apartheid, I spoke out and protested frequently to get Grinnell College to move their endowment funds away from companies that invested in South Africa.

Then, because I’m privileged by the color of my skin, I went to sleep.