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Should I do Facebook lives? What about posting inspirational memes on Instagram? I’m a really good public speaker, should I start doing that more to market my business?
These are all good questions. Really good ones. With so many options out there available to creative business owners who want to show up and market their businesses, it can be hard to choose.
The truth is, though, many people start asking those questions way too early in their business’ development…
You’ve put time and effort into creating a free offer you’re going to give away when people sign up to your mailing list.
You wrote it up or recorded it. You reviewed it. You’re finally ready to put it put into the world.
So you do, and then…
A coach friend or two signs up. An email, here or there, trickles in, but to be honest, the sign ups are not happening like you’d hoped. Not at all.
There could be several reasons why a creative free offer doesn’t hit the mark…
So, it’s time to write your blog post. Or, at least that’s what your calendar entry says. You’ve been ignoring it all week.
It’s just so hard to write content, you think.
You never know where to start, and each week coming up with something to write about or publish feels like climbing a mountain.
In fact, you’ve missed a week or two, because, well, you just aren’t sure what your ideal client would resonate with.
It’s such a common problem and can be so painful. It can make you start to resent creating content. And for some people, it’s such a stumbling block that it pulls them out of the consistency with their marketing which is so important…
I once knew a coach who took marketing course after marketing course. Writing your offer. Building your list. Launching your program. Honing your message. Telling your story.
All of them.
She took them all because each one promised to teach her something she felt she didn’t know. Something she needed to know for her coaching business to finally take off. Some secret formula to success…
