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Everyone knows at some level how to tell they're in resistance. Some of the signs are obvious, right?
Like Netflix binging instead of working on your blog. Or realizing you've been on Instagram or Facebook for nearly 40 minutes instead of working on your offer.
Those things are pretty obvious and not so hard to spot.
But what about if you're in resistance with your marketing, and you don't know it…
Have you ever looked at your calendar and see it's time to write a blog post or create a new video for your YouTube channel or Facebook feed and mentally groaned? It's just such a slog sometimes, you think, creating content.
Or maybe you're someone who resists even putting time to create content on your calendar because, well, it just seems so…heavy.
Perhaps it's hard to come up with what you want to talk about or maybe you know the topic but when it comes to actually putting words to it, your inner critic starts having a field day…
Marketing your business should feel like a gentle invitation, an opening instead of a grasping.
Do any of these sound familiar?
I'm worried there's no market for my niche
My work isn't grand enough to change the world on the scale it needs to be
I don't have the right kind of training or technical skills in marketing
I'm just not disciplined enough to market my business the way I think I need to
I've found that a lot of what lurks behind coaches, healers and other creatives struggling with their marketing sounds like what often holds artists back from pursuing their creative dreams. (Take out the marketing-related words in the list above and replace them with "writing" or "artwork," and you'll see what I mean.)
Building and marketing a business, especially one built on your soul's purpose, is one of the most creative acts anyone can undertake.
That's why it takes so much courage. And, that's why it's easy to feel blocked.
Do you think you have to market like that really popular life coach who is always talking about making 7 figures.
Perhaps you think you should do things the same way as your healing teacher who has a killer online business.
Maybe you think you should be a bit more like someone you know from your training in your business or marketing, because they have built something really sustainable and profitable.
It’s easy to think that way.
