You, Your Work and This Moment

You, Your Work and This Moment

These are dark times.

We are in the midst of global pandemic; infections and deaths from COVID-19 are resurging across the world. The forces of climate change are raining down destruction, with hurricanes in Central America, typhoons in the Philippines, and record wildfires on the west coast of the Americas.

And here in the U.S. we have a consequential presidential election in progress we'll likely still not know the outcome of by the time you read this post on Wednesday. The election is set against an ugly, divisive political backdrop. Those in power are trying hard to keep their position by any means possible. Those committed to the relentless pursuit of wealth are continuing to profit.

It can all seem like too much.

Idea to Implementation: Steps to Stop Stalling Out on Your Marketing Projects

Idea to Implementation:  Steps to Stop Stalling Out on Your Marketing Projects

You get a spark of creativity. An idea to help you market and grow your business, like a challenge, a webinar, or a free gift. And then, you work on it a little while, putting the pieces in place to make it happen. But, after a while, you start to notice you're stalling out. You're dragging your feet.

It's not conscious on your part, but looking at it from the outside, it would look like the idea has been put on the back burner.

What's going on here?

Your Business and Marketing: Reframing 'Will It Work?'

Your Business and Marketing: Reframing 'Will It Work?'

Some days, do you find yourself wondering: Will my business work?

Maybe it's a full blown, active worry, something that feels like it won't leave you alone. Every time you connect with a colleague, look at last month's numbers, or attend a marketing webinar, it's there.

Or maybe, it's buried deep. Perhaps, you keep yourself so, so busy doing all the things, you don't have time to slow down and recognize that it's something you're wondering about. Until you hit a quiet moment, that is. And there it is. Right there.

Your Marketing Starting Point: Who and What

Your Marketing Starting Point:  Who and What

How's your social media presence been lately? Did you know about this one button that will make your more money?

What's your YouTube marketing strategy? Is your search traffic at risk?

Marketers ask coaching, healing or creative business owners these questions all the time. (In fact, I pulled these questions straight off emails I received myself over the past month or so.)

I'm going to tell you something that may surprise a lot of other marketers…