Sometimes when you’re first starting out in in business, you're excited, fired up even, and put out a slew of blog posts, only to get sidelined by other important business development fundamentals. Your writing gets put aside.
Other times, perhaps you've been in business a while but have hit a block growing your business. You decide you need focus on a major project, like refining your messaging on your website. Your content creation has to take a back seat for the time being.
Or sometimes, like a colleague who lost her best friend to an unexpected heart attack, life intervenes. Three months into her grief she hasn't been able to write a word.
Whatever the case, there are times while you're building your business into strength when your content creation and sharing isn't completely consistent. When you find yourself in a situation like this, sometimes it’s difficult to tell when you need to address an absence with your audience.
And when you don’t.
