Taming Distraction and Refocusing to Market Your Business Effectively
Have you ever found yourself a little distracted, even panicky, around your marketing? Perhaps you're careening from one marketing activity or strategy to another, all the while focusing on where your business needs to be, which, if you're honest with yourself, feels a long way from where you are now…
I see this a lot with coaches, healers or other creatives trying to market and grow their soul-led businesses.
Does any of this sound familiar?
"I have to get on social media."
Why is that?
"I have to do more to market my business online…”
Give People Enough Time: Marketing Your Offers
There’s a thing in marketing, where they teach business owners to only give your potential clients a short window to sign up in. The theory goes, if there’s a short window or a tight deadline, it’ll motivate them to act, and act quick, when they see your promotion.
But think about that for a minute.
It IS true that people need some sort of deadline to act, and that having them is very useful for both the potential client AND for you as the business owner…
Testimonials: How to Get Some When You Don't Have Any
You've seen them, right? Those gorgeous testimonial pages from known coaches, healers or other creatives entrepreneurs. They're full of headshots, and screen after screen of glowing praise from people all over the world.
Meanwhile, you're putting together your website or working on building an offer, and you don't have many, or even sometimes any.
What are you going to do?!…
What About Doing…? Build Your Marketing Foundation First
Should I do Facebook lives? What about posting inspirational memes on Instagram? I’m a really good public speaker, should I start doing that more to market my business?
These are all good questions. Really good ones. With so many options out there available to creative business owners who want to show up and market their businesses, it can be hard to choose.
The truth is, though, many people start asking those questions way too early in their business’ development…