I've seen many coaches, healers and other creatives hire out copywriting early on in their business' development.

Maybe they think they're not the best writers. They worry they won't be able to articulate what it is they do or how they help people.

Maybe they think writing their website is a slog. Or maybe they've seen countless marketing messages from business marketing coaches and gurus telling them if they hire them to write their web copy, they'll have clients lining up to work with them.

Whatever the reason, here's what they're missing by hiring someone else to write their copy…

Be uniquely *you.* Good life advice, and a foundation of authentic marketing.

So many coaches, healers and other creatives come to believe there are a set of super special marketing 'rules' you have to follow for your business to be successful. There aren't rules, only principles you combine with consistent showing up…

It's midweek and you've committed to posting your blog (or Facebook live or podcast or YouTube video) more frequently than you did last year. You need to draft something today to get it published before the week's over.

You know creating content helps you connect with potential clients and lets them see you as an expert, yet, you’re drawing a blank. Or, everything you think of talking about feels…blah.

Uninspired…

What's going on here?

As we start fresh into the calendar year, I've been thinking a lot about all the messages I've been seeing out there directed at coaches, healers and other creatives about building your business, marketing your programs or just generally getting yourself 'out there.'

Here are just a few I see scrolling through online ads:

• 4 Steps to Growing Your Million Dollar Business

• Get 10 New Clients Now!

• Land Coaching Clients Fast - The Ultimate Guide

• 12 Marketing Tactics to Win Attention

There are so many things I see wrong with so many of those messages.