Give your ideal clients what they need to know.

Last week I got this friend request on Facebook.

I was interested to learn more, so I decided to go where I know I can get a really good feel for someone and the work they do - her website.

I landed on her Home page, and right away, it was clear who she served and what she was helping them with. Interesting. Then, I clicked on her About page.

And, that's where things started to feel disconnected.

There was no information about her qualifications. Her training. Her experience. None of that…

Social media can feel so superficial.

And, on some days, all too much like high school. A place where the popular kids show up and brag about how fabulous their life is. Where the studious show up and fire off a string of articles and studies about the state of our world. Where the rebels post contrary theories, stirring the pot. Where the class clowns can be counted on for the funny stories and memes.

It doesn’t feel like there’s space on social media for those that tend to hide.

Unless, of course, you decide to become brave enough to stop…

Have you ever had the thought: There has to be an easier way to create ongoing marketing content? If so, you're definitely not alone, and I'm delighted to tell you there is a better way.

One time I had a client (I’ll call her Kimberly) who when she came to me had been trying to write a blog post for months. The last time she'd sent out a newsletter had been three maybe four or more months prior.

Every time she started working on her blog, she'd end up quitting in frustration.

It was so, so hard on her.

Although there are things to learn about creating valuable content, today, I want to talk about something really simple that a lot of marketing experts don't…

I've seen many coaches, healers and other creatives hire out copywriting early on in their business' development.

Maybe they think they're not the best writers. They worry they won't be able to articulate what it is they do or how they help people.

Maybe they think writing their website is a slog. Or maybe they've seen countless marketing messages from business marketing coaches and gurus telling them if they hire them to write their web copy, they'll have clients lining up to work with them.

Whatever the reason, here's what they're missing by hiring someone else to write their copy…

Be uniquely *you.* Good life advice, and a foundation of authentic marketing.

So many coaches, healers and other creatives come to believe there are a set of super special marketing 'rules' you have to follow for your business to be successful. There aren't rules, only principles you combine with consistent showing up…