But Why Are They Unsubscribing? What It Means (and What It Doesn’t) When Someone Opts Out

But Why Are They Unsubscribing? What It Means (and What It Doesn’t) When Someone Opts Out

Do you feel your heart drop a little when you see someone unsubscribe from your email list?

There they are, as you tick through your email marketing stats for your last campaign....A 100% delivery rate, a 42% open rate, 15% click through rate, and….sigh...another few people have opted out.

It can feel so, so disheartening.

You're working hard to create meaningful content and you know you can help people. Plus, this work is your soul's business. You want to reach as many people as possible so you can use your gifts and talents to help others. To help the world.

All that and more is why it can really hurt when someone unsubscribes from your email list…

That Catchy Subject Line? Make Sure It Fits First

That Catchy Subject Line? Make Sure It Fits First

Have you ever spent time crafting the perfect subject line for your email newsletter?

Maybe you've pulled out your journal, doodled a word cloud, or took a walk to get your creative juices flowing.

I know I have.

There's plenty of research out there that will tell you how many emails people get and how important it is to come up with ways for them to open your email.

And, there’s no shortage of marketing gurus telling you what you need to do to write a powerful subject line…

What About Your About Page?

What About Your About Page?

Give your ideal clients what they need to know.

Last week I got this friend request on Facebook.

I was interested to learn more, so I decided to go where I know I can get a really good feel for someone and the work they do - her website.

I landed on her Home page, and right away, it was clear who she served and what she was helping them with. Interesting. Then, I clicked on her About page.

And, that's where things started to feel disconnected.

There was no information about her qualifications. Her training. Her experience. None of that…

Have You Been Hiding on Social? The World Needs to Know Who You Are

Have You Been Hiding on Social? The World Needs to Know Who You Are

Social media can feel so superficial.

And, on some days, all too much like high school. A place where the popular kids show up and brag about how fabulous their life is. Where the studious show up and fire off a string of articles and studies about the state of our world. Where the rebels post contrary theories, stirring the pot. Where the class clowns can be counted on for the funny stories and memes.

It doesn’t feel like there’s space on social media for those that tend to hide.

Unless, of course, you decide to become brave enough to stop…