Why I Don’t Call What I Do Branding

Why I Don’t Call What I Do Branding

In its classic definition, a company’s brand helps identify a product/service making it distinct from other similar products and services. Having a good brand is meant to make a memorable impression of customers and help let them know what they can expect from company. It’s a profile of sorts.

A brand is built to hopefully be a true representation of who (sic) a company is as a business and of how they wish to be perceived.

Sounds great, right?

Coaches, healers and other creative entrepreneurs want this. They want to look memorable, distinct from those in their field. They want a way to make their services different from others in their field. They want a way to convey who they are as a practitioner so their ideal clients can find them.

But this is where the similarities stop.

Your Marketing: What Are You Trying to Control?

Your Marketing: What Are You Trying to Control?

Last week I wrote about reasons people unsubscribe from mailing lists and what it might mean (and what it doesn’t) when it happens to you. I wrote about that because it’s important, and I’ve seen how fear of unsubscribes can change how coaches, healers and other creatives show up for their business or how they present themselves in their marketing.

There’s something deeper in that piece that I want to dive into this week.

And it’s about control.

What might this look like?

  • Have you ever tamped down your message in a way to seem more palatable to a wider number of people…

But Why Are They Unsubscribing? What It Means (and What It Doesn’t) When Someone Opts Out

But Why Are They Unsubscribing? What It Means (and What It Doesn’t) When Someone Opts Out

Do you feel your heart drop a little when you see someone unsubscribe from your email list?

There they are, as you tick through your email marketing stats for your last campaign....A 100% delivery rate, a 42% open rate, 15% click through rate, and….sigh...another few people have opted out.

It can feel so, so disheartening.

You're working hard to create meaningful content and you know you can help people. Plus, this work is your soul's business. You want to reach as many people as possible so you can use your gifts and talents to help others. To help the world.

All that and more is why it can really hurt when someone unsubscribes from your email list…

That Catchy Subject Line? Make Sure It Fits First

That Catchy Subject Line? Make Sure It Fits First

Have you ever spent time crafting the perfect subject line for your email newsletter?

Maybe you've pulled out your journal, doodled a word cloud, or took a walk to get your creative juices flowing.

I know I have.

There's plenty of research out there that will tell you how many emails people get and how important it is to come up with ways for them to open your email.

And, there’s no shortage of marketing gurus telling you what you need to do to write a powerful subject line…