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Having a transactional relationship with your marketing can lead to disappointment and frustration. So instead, how can you develop a more relational relationship with your marketing?
I offer a road map based on teachings on how to find more authenticity and satisfaction in personal relationships. In my experience working with clients, the parallels offer clear and specific guidance for how you can start transforming your relationship with your marketing today…
Maybe you've been putting a lot of effort in creating and sharing content. Maybe you've been extra committed to showing up on social media.
You're seeing some engagement, sometimes. But to be honest, despite your efforts, it's not translating into new clients.
It's hard to know if what you're doing is right. Should you keep it up and maybe increase your post frequency? Expand to other platforms? Do something else entirely?
One thing could be having an impact - It's the largely unexamined assumption in marketing for coaches, healers and other creative entrepreneurs that says: high engagement equals more clients...
This is often one of the hardest things about growing your business. We're supposed to have a plan, one that is tight and well-thought out. One that will take us exactly where we want to go.
The problem for many coaches, healers and other creative entrepreneurs is that they want to know exactly when (when!?) they're going to get there. When will their business be able to sustain them? When their client slots will be full? When will their workshops will sell out? When will they need a waiting list? And, what goes along with this is they often think their businesses should be there already.
What would happen if you let go of the need to know when? And rest into the knowing that you're exactly where you're supposed to be right now?
Are you struggling with having people respond to your offer?
You know you can help people, and you spent real time and care creating your offer. It can be disappointing, and heartbreaking even, when you share your offer and people don’t respond and move in.
The truth is, there are many things that can influence where someone decides to work with you or not.
One thing I’d like to talk about today, is when coaches, healers or other creatives shy away from being specific when they create and share their offers. They stay general when discussing their programs…
Last week I wrote about how marketing your business is usually what makes it feel real and how that often brings up a fear of being visible.
There's something in that post though, that I want to explore a little more deeply.
It's the writing it down part of marketing that's one way it starts to feel real. It could be writing down your Authentic Core Statement (who you help and what you help them with), your offer, your Home Page copy or a sales page.
Writing is what turns an idea, a thought, a way of doing or being or approaching things into something concrete. Something tangible that can be shared.
