Your Marketing Email: A Subject Line Checklist
Your potential clients and your clients are busy. Probably way more busy than they'd like to be. You know that because you're probably too busy too.
How, can you make sure your potential readers open your email to read your content?
The short, truthful answer? You can't.
There are, however, a few things you can incorporate to try to help make your email stand out, authentically, from all the noise. Today I'm going to focus on your marketing email subject lines, and I offer you a subject line checklist…
Marketing and Procrastination: What's What
Maybe you've noticed you spend a long time making memes to share on Instagram or looking for cute quotes to post. Maybe you've been working on and revising your latest blog post for hours. You really want to get it right before sending it out. Or perhaps, you check your Google analytics regularly, or, well, if you're honest, a lot.
Although all these activities look like marketing (and technically they are,) I've seen coaches, healers and creative entrepreneurs engaging in these and other tasks as a way of unconsciously hiding instead of fully stepping into authentically marketing their businesses…
Your Marketing: What's Needed When Things Don't Work Out
When you're building your business (and even when you've been in business for a while) it's completely normal that things don’t work out.
Maybe you launch a program, or a class, and it doesn't fill up. Maybe not enough participants signed up to even have it go forward, and you have to issue refunds.
Perhaps you start posting video content regularly and no one comments, or people rarely engage with your work. Or perhaps you host a free webinar and only a few people sign up.
Or maybe you've finally started emailing your list regularly and you get a series of unsubscribes.
All of these things can happen and more…
Building Your Business
Coaches, healers and other creative entrepreneurs often have fixed ideas about what their business needs. I know I do sometimes. Many times they're focused on greater productivity, efficiency, scaling up, growth, and more.
What I've learned about growing a business is that kindness can mean different things for different people and at different times.
What your business needs now might be greater consistency, but it might also be more play.
What your business needs right now might be scaling up, but it might also be gratitude and enjoyment of where you are right now.
What your business needs right now might be more visibility, but it might also need more connection.
What about you? What is kindness does your business need from you today?
