Authentic Marketing for the New Year: Top 5 Articles

Authentic Marketing for the New Year: Top 5 Articles

As we start fresh into the calendar year, I've been thinking a lot about what's needed to grow your business. Looking at the general marketing advice out there directed to coaches, healers or other creative entrepreneurs, you could be forgiven for thinking all you have to do is write a killer landing page or great ad copy for your new offers and people will be pulling out their credit cards.

The truth is it takes time and consistent attention to build an audience and to cultivate trust with your potential clients...

Building Your Business

The end of the calendar year is a lovely time to go inward and reflect. Over the next two weeks I invite you to spend some time with your heart and the heart of your business. What do you hear? What do you want? What is pulling at you?

Once you hear something, jot it down. It may not make sense at first. It may arrive as a symbol, a felt sense, a metaphor. Anything really. Once you've captured what you hear, sit back and hold it close for a while, enjoying the pure delight that comes from listening to your soul.

Then, rest easy knowing that once you're heard the call, everything will begin to conspire to help you meet it.

Photo by Mandy Naleli on Unsplash

Your Business' Year-in-Review

Your Business' Year-in-Review

Can you believe we’re halfway through the month of December already? The shorter days and longer nights in the northern hemisphere offer a time to reflect, assess, and most importantly, celebrate.

Your business deserves this too.

The end of the calendar year is a wonderful time of the year to look at all that has happened with your business throughout the past year. To do that, I'm inviting you to create a year-in-review for your business…

Are You Having Trouble Writing? Here's What to Do.

Are You Having Trouble Writing? Here's What to Do.

Have you ever sat at your laptop, struggling to create your blog post or newsletter? I know I have, and with all that’s going on right now in the world, this is happening more and more often and for more and more business owners.

Some days putting the words on paper can feel like dragging an oversized old tree stump. You can barely fit your arms around the thing, and every step you take feels heavy, unsteady. It’s so exhausting…

Professional Language and Your Marketing

Professional Language and Your Marketing

Have you seen those emails – the ones that seem to come all too often from companies when letting their customers know about a data breach and how their data may’ve been affected? They seem so stilted, anonymous.

Here’s part of one I got a while back.

Unfortunately, we have today become aware of a security incident. As soon as we were notified, we immediately took steps to identify and remedy the cause, and have reported the situation to authorities.

And while there may be many good reasons why if you’re a major corporation you need to communicate like that, the good news there just aren’t many (and I’d argue there aren’t any) reasons to do that if you’re a coach, healer or other creative entrepreneur…