Educational vs. Promotional Content: Knowing the Difference

Educational vs. Promotional Content: Knowing the Difference

Have you ever sat down to work on your marketing and started writing a piece of content? You’ve got a lot to tell people. Lessons you want to share, insights to help those struggling.

So, you start writing, and then you remember that you’re hoping to get new clients too. You try to figure out when in the article and how to tell people about your new program or thing you’re offering.

Before you know it though, the piece you started working on, doesn’t feel so clear any more. Or it feels awkward. Clunky.

What might be happening is that you might be confusing two distinct types of marketing content…

Building Your Business

Some days developing your business can feel impossible. You’re trying everything you can to bring your work into the world, and yet, the road feels long. Maybe you're launching something and it's not getting the reception you'd hoped for. Maybe you feel stuck marketing, and writing copy feels like hauling boulders up a steep hill. Whatever it is, offer yourself some compassion.

And then, if you're feeling discouraged, remember you can do this. Bringing your gifts and talents to the world through your business is what you’re being called to do.

Photo by Solen Feyissa on Unsplash

Trouble Finalizing Your Content? Get Clear on Its True Purpose

Trouble Finalizing Your Content? Get Clear on Its True Purpose

You’re working on a piece of content, say your blog post, and it’s not getting done. You’re working on it, sure, but you notice you want to make your blog post good. I mean, really good.

You have a decent topic, something you want to share with folks, and yet you’re having trouble finalizing it. You keep thinking of different, better, wittier, or more creative ways to express the idea.

You’re having fun, you insist. You like writing creatively!

There’s something that a lot of coaches, healers and creative entrepreneurs struggling to finish content pieces might not immediately realize Writing articles or blog posts has a particular marketing purpose for your business…

Dissonant Marketing: What It Is and How to Avoid It

Dissonant Marketing: What It Is and How to Avoid It

Have you ever received a piece of marketing that made you feel, well, off somehow?

Recently, I went to check out the website of this well-known spirit-guide. Her site is gorgeous and has this fun interactive oracle reading tool you can click on. To get the results, you enter your email address in.

Once I hopped back to my inbox, I found a somewhat generic yet well-designed interpretation of my “reading.” The problem started the next day, when I started receiving additional emails from her.

It wasn’t the frequency of the emails that was bothersome. It was the dissonance between the message in the email and the ‘marketing’ tactics built around it that left a bad taste in my mouth.