When I was in the corporate world, we spent a lot of time talking about differentiating our company from a marketing perspective. We would work with the sales team and conduct SWOT analysis of our competitors. Then we'd sit down and go over each competitor’s strength and weakness, evaluating what opportunities, etc. were there. And from there we would seek to position ourselves most advantageously fill that gap.

It was all very strategic and well planned out.

The thing is that approach just doesn’t work for many heart centered business owners. It sure didn’t for me. It’s missing the most important piece – you, the real you…

One of the biggest challenges for coaches, healers and other creative entrepreneurs is settling on a niche.

Maybe you find yourself there too?

The skills you have are profound, you can help so many people. And yet, you can't help everyone. And to reach people and really connect with them in your business, you have to become clear on who you help and what you help them with.

The first time I watched Disney’s Encanto a few months ago, my daugther, “Camilo is my favorite!”

“Oh,” I said, surprised. “Which was he again? I don't quite remember him.”

“He's the shapeshifter,” my daughter answered.

I watched it again this weekend. And there he was, sliding in and out of scenes effortlessly, taking on the form of who he was next to, adapting their voices before slipping away in the background again.

He was good at hiding, and so was I when I was in my corporate job. No one saw the real me. But that doesn’t work now…