I had a client ask me recently “I’ve been struggling with content creation lately. How can I tell if I need to shift gears and take a break, or just sit down and get it done?”
It’s a good question. And one I struggle with a lot. Assuming you have clear messaging, identified content themes and a communication plan, sometimes the writing itself just feels tough some days.
One of my favorite authors Ann Lamott says: “How to write: Stop not writing. Get and keep your butt in the chair.” I’ve followed her advice for decades, and it’s helped in my writing, my life and in my business.
But the real issue with the question this client asked isn’t butt in chair vs. break. It’s that it’s not an either-or situation at all…