Coaches, healers or creatives often ask how often do I have to create and share content to grow my business? It’s a great question, and, one that’s really tough for people to figure out.

You can spend hours trying to figure out THE RULES.

So, how, exactly, do you figure out what’s right?

I recently met someone thinking about starting her own heart-centered business to help women connect and form deeply nourishing relationships.

She asked, “Do I really need a website?”

She was still working full-time, and although she desperately wants to get started creating her dream business, she’s conscious of incurring cost before her business really is viable.

There are so many reasons why your business might not be getting clients right now. Some don’t have anything to do with marketing; some do. And almost none of them have to do with your talents and gifts as a coach, healer or creative.

It’s disheartening how many creative entrepreneurs do incredible work but struggle finding clients. Let’s transform that.

When your business’ messaging doesn’t align with your essence, something feels off. You, as the business owner, might feel it, although it’s often hard to pick up at first, especially if you’re an empath. Your potential clients feel it too.

Your marketing is the way you connect with potential clients. The words and images you use, the messages you send in your marketing, all combine to paint a picture of who you are and what it is that you do. It’s the way people get to know you, decide if they like your work, and ultimately if they trust you enough to ask you to help them.

If your marketing language doesn’t align with your essence, you create dissonance. And that’s not what you want for your potential customers. You want resonance.