Business of Marketing

That Nasty Comment on Your Post: Four Steps to Handle It

That Nasty Comment on Your Post: Four Steps to Handle It

Have you ever gotten a nasty comment on social media post? If you haven’t, you probably know someone who has.

There are lots of examples during our current polarized situation, and oh, add a pandemic in there with people feeling frayed and scared, and, well, it happens a lot.

And this possibility is sometimes enough to make heart-centered business owners feel queasy about posting on social media as a way to market their business. They can drag their feet on creating new posts, or worse, avoid posting on social media all together.

Stand Out: Your Marketing as a Differentiator

Stand Out: Your Marketing as a Differentiator

Maybe you’ve even been struggling with how to make yourself stand out from the crowd. You’ve put ‘establish market differentiators’ on your project list. Perhaps you’ve taken a course, done a guided visualization, or even created a spreadsheet to tackle this, but eh, something feels off.

You can’t seem to get around to it.

If this sounds like you, I hear you. It can feel really hard to step back and see how’re you’re different from others in your field and then figure out a way to bring that forward in your business…

Hello, Are You There? Marketing with Consistency

Hello, Are You There? Marketing with Consistency

Putting out consistent content is one of the most important things you can do to keep growing your business and doing it in a way that’s really effective. It’s important because it’s a key to helping you build trust with your audience. They know that you’re going to be there, in their inbox or on their page or showing up on some other channel, on a consistent regular basis.

5 Steps for When You’re Having Trouble Writing

5 Steps for When You’re Having Trouble Writing

Have you ever sat at your laptop, struggling to create your blog post or newsletter? I know I have, and with all that’s going on right now in the world, this is happening more and more often and for more and more business owners.

Some days putting the words on paper can feel like dragging an oversized old tree stump. You can barely fit your arms around the thing, and every step you take feels heavy, unsteady. It’s so exhausting…