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There’s a thing in marketing, where they teach business owners to only give your potential clients a short window to sign up in. The theory goes, if there’s a short window or a tight deadline, it’ll motivate them to act, and act quick, when they see your promotion.
But think about that for a minute.
It IS true that people need some sort of deadline to act, and that having them is very useful for both the potential client AND for you as the business owner…
You've seen them, right? Those gorgeous testimonial pages from known coaches, healers or other creatives entrepreneurs. They're full of headshots, and screen after screen of glowing praise from people all over the world.
Meanwhile, you're putting together your website or working on building an offer, and you don't have many, or even sometimes any.
What are you going to do?!…
Should I do Facebook lives? What about posting inspirational memes on Instagram? I’m a really good public speaker, should I start doing that more to market my business?
These are all good questions. Really good ones. With so many options out there available to creative business owners who want to show up and market their businesses, it can be hard to choose.
The truth is, though, many people start asking those questions way too early in their business’ development…
So, it’s time to write your blog post. Or, at least that’s what your calendar entry says. You’ve been ignoring it all week.
It’s just so hard to write content, you think.
You never know where to start, and each week coming up with something to write about or publish feels like climbing a mountain.
In fact, you’ve missed a week or two, because, well, you just aren’t sure what your ideal client would resonate with.
It’s such a common problem and can be so painful. It can make you start to resent creating content. And for some people, it’s such a stumbling block that it pulls them out of the consistency with their marketing which is so important…
