Business of Marketing

Top Five Blog Posts: Authentic Marketing for a New Year

Top Five Blog Posts: Authentic Marketing for a New Year

As we start fresh into the calendar year, I've been thinking a lot about all the messages I've been seeing out there directed at coaches, healers and other creatives about building your business, marketing your programs or just generally getting yourself 'out there.'

Here are just a few I see scrolling through online ads:

  • 4 Steps to Growing Your Million Dollar Business

  • Get 10 New Clients Now!

  • Land Coaching Clients Fast - The Ultimate Guide

  • 12 Marketing Tactics to Win Attention

There are so many things I see wrong with so many of those messages.

Idea to Implementation: Steps to Stop Stalling Out on Your Marketing Projects

Idea to Implementation: Steps to Stop Stalling Out on Your Marketing Projects

You get a spark of creativity. An idea to help you market and grow your business, like a challenge, a webinar, or a free gift. And then, you work on it a little while, putting the pieces in place to make it happen. But, after a while, you start to notice you're stalling out. You're dragging your feet.

It's not conscious on your part, but looking at it from the outside, it would look like the idea has been put on the back burner.

What's going on here?

Your Marketing Starting Point: Who and What

Your Marketing Starting Point: Who and What

How's your social media presence been lately? Did you know about this one button that will make your more money?

What's your YouTube marketing strategy? Is your search traffic at risk?

Marketers ask coaching, healing or creative business owners these questions all the time. (In fact, I pulled these questions straight off emails I received myself over the past month or so.)

I'm going to tell you something that may surprise a lot of other marketers…

Where've You Been? Addressing an Absence with Your Audience

Where've You Been? Addressing an Absence with Your Audience

Sometimes when you’re first starting out in in business, you're excited, fired up even, and put out a slew of blog posts, only to get sidelined by other important business development fundamentals. Your writing gets put aside.

Other times, perhaps you've been in business a while but have hit a block growing your business. You decide you need focus on a major project, like refining your messaging on your website. Your content creation has to take a back seat for the time being.

Or sometimes, like a colleague who lost her best friend to an unexpected heart attack, life intervenes. Three months into her grief she hasn't been able to write a word.

Whatever the case, there are times while you're building your business into strength when your content creation and sharing isn't completely consistent. When you find yourself in a situation like this, sometimes it’s difficult to tell when you need to address an absence with your audience.

And when you don’t.