Business of Marketing

Make No Mistake: Messing Up in Marketing

Make No Mistake: Messing Up in Marketing

Maybe you put the wrong date for your workshop in your email newsletter, or spell-check messed up the post you wrote, and you didn't catch it before posting to Instagram. Or perhaps your email sequence was set up incorrectly and you double-emailed your list. Maybe you sent something to previous clients that was intended for prospective clients.

These examples - and literally hundreds of others - are mistakes - small and big - you can make marketing your business. For many coaches, healers and creatives making those kinds of errors can really sting.

A few weeks ago, you received an email from me that started out "Oren when coaches, healers and other creatives market and build their business…"

Building Your Business

Being at home with yourself is likely one of the reasons you have a soul-based business in the first place. You know, inherently, the value of authenticity, and yet, showing up and being visible as yourself can feel vulnerable sometimes. Your heart is the gift to guide you - both in how you market and build your business and in what you have to share through your business.

Remember to turn to your heart and trust it will lead you home.

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Photo by Andreas Haslinger on Unsplash

6 Practical Steps to Improve Your Relationship with Your Marketing

6 Practical Steps to Improve Your Relationship with Your Marketing

Does marketing for your business sometimes feel like…I don’t know...blech somehow?

Maybe you can't get yourself to sit down and work on your content. Or maybe you resolve, once and for all, to start sharing your thoughts on social media. Initially, you feel wonderful! On fire, even! But then after a day or two, or a week or two, your motivation seems to fizzle.

Or maybe you DO create consistent content. Perhaps you write your blog routinely, but, it takes a BIG effort. "It's Monday," you think "Time to write my blog. UGH!"

If this sounds like anything you've experienced, you're not alone…

Navigating Change with Your Business

Navigating Change with Your Business

As I undergo a lot of personal transition, I’ve been thinking of the many ways in which your business may change throughout its existence and how, to remain healthy, your relationship with your business also then must shift.

Change in your business can feel scary. After all, you’ve probably already invested time, love, care or resources in it. Maybe all those things. And perhaps that investment has been significant.

Shifting feels uncertain.

On the one hand, you might be feeling excited by all the possibilities. There are new directions to head in, new clients to connect with perhaps, and you’re welcoming the transition.

On the other hand, you worry. You might be wondering…

What Should I Write About? Finding Great Content Topics

What Should I Write About? Finding Great Content Topics

You try to create regular content - like writing articles or making videos - but lately, you’ve been hitting a wall. Perhaps your mind dismisses every topic that arises or maybe you find yourself staring at the screen or busying yourself with tidying your desk or cleaning out the junk drawer.

What’s going on here? There could be a number of things. You might still be unclear about your marketing's foundation. Or you might have a strong Inner Critic, worrying if anyone will like it or that you have nothing new to say.

There is something else, though, that often trips up coaches, healers or other creative entrepreneurs …