Many of my clients struggle with their marketing because it means sharing their truth, their authentic self with the world.

Truly effective marketing means being visible.

And that feels scary, especially for those who’ve lived most of their lives hiding their essential selves from those around them.

You’ve just created this program you love and finished your launch plan.

You’re supposed to start writing and setting up the email campaign, but instead you find yourself on Facebook. Then Instagram. Then checking your website pageviews. You go out to the kitchen twice. Then you think maybe you need to listen to another marketing webinar…

Deep down you know you should be implementing your launch plan, but in this moment, you’re just not feeling all that confident about your ability to help people…

Because you’re a coach, healer or creative, you know this is all about mindset.

You should be able to just get over it, right?

You’re staring at your computer screen, looking at the marketing copy for your latest program and you don’t know, but…something just feels off.  

If the copy is feeling a little blah or is not generating the interest you thought it would, it might be because of the Everything Plus One syndrome…

When your ideal clients are looking for help, before they decide to work with you, they need to be able to picture, I mean really visualize, how you would be able to help them.  And if they can’t quite see that, or think the program doesn’t really relate to the problems they are experiencing, they won’t have enough trust to decide to buy.