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It was four years ago, before I knew much of anything about life coaching. One of the coaches in an online community I was part of decided to offer five birthday life coaching sessions. On a lark, I dropped my name in the comments box, never expecting to win. But I did! Whee! I was ecstatic and carefully calendared the my birthday appointment.
As my birthday and coaching session approached four or five months later, I felt excited, a little giddy and nervous.
I had a client ask me recently “I’ve been struggling with content creation lately. How can I tell if I need to shift gears and take a break, or just sit down and get it done?”
It’s a good question. And one I struggle with a lot. Assuming you have clear messaging, identified content themes and a communication plan, sometimes the writing itself just feels tough some days.
One of my favorite authors Ann Lamott says: “How to write: Stop not writing. Get and keep your butt in the chair.” I’ve followed her advice for decades, and it’s helped in my writing, my life and in my business.
But the real issue with the question this client asked isn’t butt in chair vs. break. It’s that it’s not an either-or situation at all…
Your website is your business’ home online, and you need to love it.
It’s what people see when you invite them in. It’s where people go to find out more about you, what you do, who your business helps. And, like the physical home you live in, your website conveys a lot of important information about you and what you do to help your potential clients.
That’s why I’ve got some news I can’t wait to share
You’ve just created this program you love and finished your launch plan.
You’re supposed to start writing and setting up the email campaign, but instead you find yourself on Facebook. Then Instagram. Then checking your website pageviews. You go out to the kitchen twice. Then you think maybe you need to listen to another marketing webinar…
Deep down you know you should be implementing your launch plan, but in this moment, you’re just not feeling all that confident about your ability to help people…
Because you’re a coach, healer or creative, you know this is all about mindset.
You should be able to just get over it, right?
