Your Program’s Marketing Copy: 4 Tips to Keep It Focused

Your Program’s Marketing Copy: 4 Tips to Keep It Focused

You’re staring at your computer screen, looking at the marketing copy for your latest program and you don’t know, but…something just feels off.  

If the copy is feeling a little blah or is not generating the interest you thought it would, it might be because of the Everything Plus One syndrome…

When your ideal clients are looking for help, before they decide to work with you, they need to be able to picture, I mean really visualize, how you would be able to help them.  And if they can’t quite see that, or think the program doesn’t really relate to the problems they are experiencing, they won’t have enough trust to decide to buy.

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Staying Present For Your Business When Facing the Unknown

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Staying Present For Your Business When Facing the Unknown

I got the call at 1:37 in the afternoon last week.

It was from my Dad.

He was calling from his mobile and something was wrong, I could feel it.

My mom’s health had unexpectedly taken a rapid decline. She wasn’t sleeping or eating well. She was dealing with mood swings. My dad was worried.

As I listened, I took a deep breath, and got ready to step into something completely unknown.

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Self-employed: Lessons in Help, Heart and Magic

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Self-employed: Lessons in Help, Heart and Magic

The sun warmed my forearms. Leaves rustled in the trees, and the wind carried the scent of lilac across the pasture. I was standing next to Sunna, a dove-gray Mustang who’d lived in the wild just 18 months before. She whinnied softly as I stroked her forehead.

I was marveling at the deep sense of peace melting through my veins when suddenly I realized what day it was.

May 18th. My one-year anniversary.

A year before, I left my corporate Marketing job and walked into full-time self-employment.

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Be You: The World Needs You and Your Gifts

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Be You: The World Needs You and Your Gifts

The message I wanted to share with you this week has changed. because as I sat down a few days ago to start work on this post, another school shooting occurred. This time in STEM School Highlands Ranch in Colorado.

Right after we moved to central Illinois, nearly seven years ago now, I was up in Chicago for meetings for my corporate job. An unfamiliar 800 number came through my cell phone. Thinking it was a sales call, I let it go to voicemail.

I found out later it was a school district communication.

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6 Signs Fear is Stopping You From Blogging

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6 Signs Fear is Stopping You From Blogging

In my last post, I shared common misperceptions that often stand in the way of women blogging as a way to share their message with the world. Sometimes, though, the reason women aren’t blogging has more to do with fear than misunderstanding.  

How you can recognize if fear is at play so you can get out of your own way and share your message with the world?

Here are six signs.