Blog
There are so many reasons why your business might not be getting clients right now. Some don’t have anything to do with marketing; some do. And almost none of them have to do with your talents and gifts as a coach, healer or creative.
It’s disheartening how many creative entrepreneurs do incredible work but struggle finding clients. Let’s transform that.
When your business’ messaging doesn’t align with your essence, something feels off. You, as the business owner, might feel it, although it’s often hard to pick up at first, especially if you’re an empath. Your potential clients feel it too.
Your marketing is the way you connect with potential clients. The words and images you use, the messages you send in your marketing, all combine to paint a picture of who you are and what it is that you do. It’s the way people get to know you, decide if they like your work, and ultimately if they trust you enough to ask you to help them.
If your marketing language doesn’t align with your essence, you create dissonance. And that’s not what you want for your potential customers. You want resonance.
It was four years ago, before I knew much of anything about life coaching. One of the coaches in an online community I was part of decided to offer five birthday life coaching sessions. On a lark, I dropped my name in the comments box, never expecting to win. But I did! Whee! I was ecstatic and carefully calendared the my birthday appointment.
As my birthday and coaching session approached four or five months later, I felt excited, a little giddy and nervous.
I had a client ask me recently “I’ve been struggling with content creation lately. How can I tell if I need to shift gears and take a break, or just sit down and get it done?”
It’s a good question. And one I struggle with a lot. Assuming you have clear messaging, identified content themes and a communication plan, sometimes the writing itself just feels tough some days.
One of my favorite authors Ann Lamott says: “How to write: Stop not writing. Get and keep your butt in the chair.” I’ve followed her advice for decades, and it’s helped in my writing, my life and in my business.
But the real issue with the question this client asked isn’t butt in chair vs. break. It’s that it’s not an either-or situation at all…
Your website is your business’ home online, and you need to love it.
It’s what people see when you invite them in. It’s where people go to find out more about you, what you do, who your business helps. And, like the physical home you live in, your website conveys a lot of important information about you and what you do to help your potential clients.
That’s why I’ve got some news I can’t wait to share
