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I was recently doing a market interview, part of a reciprocal agreement with a new business owner. She got to talking about spreadsheets, and goal tracking, and started throwing in a few project managements terms like resource allocation and Gantt charts, and then stopped herself, laughing a little apologetically, from “nerding out.”
I told her I loved it when people nerd out. Especially authentic business owners.
I recently met someone thinking about starting her own heart-centered business to help women connect and form deeply nourishing relationships.
She asked, “Do I really need a website?”
She was still working full-time, and although she desperately wants to get started creating her dream business, she’s conscious of incurring cost before her business really is viable.
A while back I had a call with a potential client. She was in a bit of a panic. Her life coach training course had ended six months earlier. She’d been working on a few initiatives – a women’s group, some local advertising, updating her Facebook page.
She’d just lost her other full-time job. And she needed clients. ASAP.
There are so many reasons why your business might not be getting clients right now. Some don’t have anything to do with marketing; some do. And almost none of them have to do with your talents and gifts as a coach, healer or creative.
It’s disheartening how many creative entrepreneurs do incredible work but struggle finding clients. Let’s transform that.
