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Last year we had to buy a new fridge (and then a new dishwasher, and after that a new vent hood fan, but that’s another story…) When we showed up at our local appliance store, we knew what we were looking for. We knew the premise, could see and understand the product, so we based our buying decision on other standard stuff, like size, price point, quality, brand reputation, design, etc.
And that’s different from someone looking to buy from a coach, healer or other creative entrepreneur.
People generally contact me when something doesn’t feel right about their marketing.
And I love to help people connect the dots and take brave steps toward being more authentically present in their marketing.
And yet, as powerful as digging into what’s not working can be, it’s equally important to step back from time to time and ask: What is working in your business?
“I just don’t want to be pushy.”
I was talking to a new client a while back and that was her response to me when I started asking, with genuine curiosity, why she hadn’t been promoting her offers more often than she had been.
It’s such a common thing.
So many authentic coaches, healers or creative entrepreneurs don’t want to be a bother, or seem rude, talking about ourselves or our businesses all the time, so they hold back.
You step into your office and check your email. No new inquiries. You pop over and check your social accounts. Two likes trickled in overnight to your post. Your open rate to your last newsletter was in the mid-thirties; your click rate barely registers on the chart. You look at your calendar for the week. Not much going on at all.
You need to find clients, and you seem to be doing all the things you’ve been told you’re supposed to do. But still you wonder: Can I make my business work?
“How long have you been walking every day for exercise?” my physical therapist asked, looking at my right knee.
“I’ve been doing all the stretching exercise you gave me,” I told her. “Twice a day, most days.”
“But, are you walking?” she asked again.
“No, I, uh…”my voice trailed off. The truth is I’d been worried that walking would make the pain worse.
This is the same thing I see happen when people marketing their business. When many people think about marketing their business in an authentic way, one with commitment and forward movement, a fear arises, and they avoid moving…
