It’s so easy to get excited about social media for marketing. It’s alluring, right? I mean, look at Instagram with all those pretty visuals. And the stories with the fun graphics and growing business platform. There’s Facebook with its nearly 2.5 billion monthly users globally.

There are other platforms as well. LinkedIn is great for some coaches, healers or other creative entrepreneurs and broadly speaking there’s less competition for airspace than other platforms. Oh, and don’t forget Twitter, with its short, clickable content. Then there’s Pinterest and Snapchat…

It’s the new year and that means a whole lot of people are setting their intentions, envisioning their futures, and establishing goals for their lives and businesses for the year. Maybe you’ve been reading articles like these:

• The Ultimate Guide to 2020 Small Business Goal Setting

• Create Your Dream Business This Year with Goal Setting

• 7 Key Goal Setting Areas: Succeed As Your Own Boss

• Manifest Your Goals Using a Vision Board

When the new year stretches out ahead of you like a blank page, rich with possibility, it’s so tempting to jump right in and create lots of powerful goals for your coaching, healing or creative business.

You try to post content to your blog once a week, but lately, when you sit down to write, you’ve been hitting a wall. Your mind dismisses every topic that arises with a litany of unhelpful complaints.

• That’s so not relevant.

• Who cares about that?

• Nothing new here, girl. Not at all!

And then, sometimes, your mind can take you to an even more unhelpful place.

• No one’s going to read it anyway.

• It’s not like someone’s going to read my post and sign up for my services tomorrow.

And before you know it, you’ve wasted a couple of hours staring at the screen. Or you’ve pitched into procrastination mode, busying yourself with tidying your desk or cleaning out the junk drawer. Or you’ve given up completely and moved onto something else, something easier.