A new client and I had just gotten started. We had explored her niche and were brainstorming her Authentic Core Statement (who she helps and what she helps them with.). Toward then end of our call, she happened to mention she was working with a public speaking coach.

I was surprised and not surprised. This person was a quick starter and was ready to get herself out there and grow her business – it was one of the reasons she’d hired me.

So, I asked her –what do you want to speak to people about?

She started talking about her story, then stopped and started talking about the people she was hoping to reach…and then stopped again. “See, this is where I get messed up.”

It’s so easy to get excited about social media for marketing. It’s alluring, right? I mean, look at Instagram with all those pretty visuals. And the stories with the fun graphics and growing business platform. There’s Facebook with its nearly 2.5 billion monthly users globally.

There are other platforms as well. LinkedIn is great for some coaches, healers or other creative entrepreneurs and broadly speaking there’s less competition for airspace than other platforms. Oh, and don’t forget Twitter, with its short, clickable content. Then there’s Pinterest and Snapchat…

It’s the new year and that means a whole lot of people are setting their intentions, envisioning their futures, and establishing goals for their lives and businesses for the year. Maybe you’ve been reading articles like these:

• The Ultimate Guide to 2020 Small Business Goal Setting

• Create Your Dream Business This Year with Goal Setting

• 7 Key Goal Setting Areas: Succeed As Your Own Boss

• Manifest Your Goals Using a Vision Board

When the new year stretches out ahead of you like a blank page, rich with possibility, it’s so tempting to jump right in and create lots of powerful goals for your coaching, healing or creative business.