Recently a client and I had started to develop a program for her coaching business. We’d identified a specific problem her ideal clients struggle with and she was going to work on the program details. Between sessions, I received an email asking “Can I add a second program?”

The question comes up more often than you would think. On the surface, the answer is easy. Yes, you can have as many programs as you want, and you think will offer your clients the right amount of support and ways to interact with you.

However, early in the development of your business, it’s best to focus on having one offer to start, at most two…

You’ve just launched your new offer and…well…

Nada.

You get a couple of likes on social media. You check your email analytics (twice) and see your launch email has a decent open rate, but only a few people click the link.

And those that do, well, that’s all they do…

What If No One Likes It?

I see many coaches, healers or creative entrepreneurs struggle with this question while creating content for marketing their businesses.

On a good day, you might be able to put that question into perspective. You can logically work your way out of it. Hey, someone is going to like it, you tell yourself. Don’t be crazy! My husband always likes my posts! And my mom too! So, someone will like it. Of course, SOMEone will.

Or you might be able to mindset motivate yourself to post: Just do it already! you say. You are a BAD-*ss entrepreneur. You’ve GOT this.

On other days, though, this question, can stop you before you even get anything written. It can cause you stare at the blank page or stumble over your words, backspacing and rewriting until you grind to a halt…