Blog
Marketing your business is usually what makes it feel real.
Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.
Guess what else happens?
You can get afraid.
Recently a client and I had started to develop a program for her coaching business. We’d identified a specific problem her ideal clients struggle with and she was going to work on the program details. Between sessions, I received an email asking “Can I add a second program?”
The question comes up more often than you would think. On the surface, the answer is easy. Yes, you can have as many programs as you want, and you think will offer your clients the right amount of support and ways to interact with you.
However, early in the development of your business, it’s best to focus on having one offer to start, at most two…
A new client and I had just gotten started. We had explored her niche and were brainstorming her Authentic Core Statement (who she helps and what she helps them with.). Toward then end of our call, she happened to mention she was working with a public speaking coach.
I was surprised and not surprised. This person was a quick starter and was ready to get herself out there and grow her business – it was one of the reasons she’d hired me.
So, I asked her –what do you want to speak to people about?
She started talking about her story, then stopped and started talking about the people she was hoping to reach…and then stopped again. “See, this is where I get messed up.”
I see many coaches, healers or creative entrepreneurs struggle with this question while creating content for marketing their businesses.
On a good day, you might be able to put that question into perspective. You can logically work your way out of it. Hey, someone is going to like it, you tell yourself. Don’t be crazy! My husband always likes my posts! And my mom too! So, someone will like it. Of course, SOMEone will.
Or you might be able to mindset motivate yourself to post: Just do it already! you say. You are a BAD-*ss entrepreneur. You’ve GOT this.
On other days, though, this question, can stop you before you even get anything written. It can cause you stare at the blank page or stumble over your words, backspacing and rewriting until you grind to a halt…
