Will They Care? Writing Content That’s Relevant to Your Audience

Will They Care? Writing Content That’s Relevant to Your Audience

You’re sitting there, at your laptop, about a third of the way through your latest blog post. Suddenly you’re gripped with the thought

“Will they even care about this?”

You start to remember your latest email marketing statistics. Abysmal. You can’t remember how many go on to click the post in the email. The number seems infinitesimally small.

You can’t remember what you were going to write next because now you’re off looking at other coaches or healers’ sites, seeing what they’re writing about. All the while, you’re wondering what to do because it seems so few people seem to be reading your articles.

Write On: How to Create Compelling Articles for Your Audience When You're Out of Ideas

Write On: How to Create Compelling Articles for Your Audience When You're Out of Ideas

You’re sitting at your desk, the laptop screen in front of you. You flip back through your journal or idea book for ideas for this week’s blog post, and you’re drawing a blank.

Maybe you have so much to say, it’s hard to narrow it down.

Or perhaps maybe you worry what you have to say isn’t relevant to your audience. Or that it’s all being said already by so many other people. You think to yourself: What do I have to add?

You’re stuck, and it feels thick and heavy.

Creating a meaningful article sometimes feels a bit like trying to buy a present for someone you don’t know and haven’t met before…

When You’re Holding Yourself Back from Being Visible in Your Marketing

When You’re Holding Yourself Back from Being Visible in Your Marketing

Marketing your business is usually what makes it feel real.

Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.

Guess what else happens?

You can get afraid.

Creating Another Offer? Keep it Simple at First

Creating Another Offer? Keep it Simple at First

Recently a client and I had started to develop a program for her coaching business. We’d identified a specific problem her ideal clients struggle with and she was going to work on the program details. Between sessions, I received an email asking “Can I add a second program?”

The question comes up more often than you would think. On the surface, the answer is easy. Yes, you can have as many programs as you want, and you think will offer your clients the right amount of support and ways to interact with you.

However, early in the development of your business, it’s best to focus on having one offer to start, at most two…