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You might be worried about getting in (and sticking to) the habit of sharing content consistently. Or maybe you’ve been hiding in your business for a while now and you’re really trying to be more visible and using content to do so.
It can be so easy to get caught up in the schedule of writing and producing content that you can easily miss something that’s important to increasing your content’s value.
You’re sitting there, at your laptop, about a third of the way through your latest blog post. Suddenly you’re gripped with the thought
You start to remember your latest email marketing statistics. Abysmal. You can’t remember how many go on to click the post in the email. The number seems infinitesimally small.
You can’t remember what you were going to write next because now you’re off looking at other coaches or healers’ sites, seeing what they’re writing about. All the while, you’re wondering what to do because it seems so few people seem to be reading your articles.
You’re sitting at your desk, the laptop screen in front of you. You flip back through your journal or idea book for ideas for this week’s blog post, and you’re drawing a blank.
Maybe you have so much to say, it’s hard to narrow it down.
Or perhaps maybe you worry what you have to say isn’t relevant to your audience. Or that it’s all being said already by so many other people. You think to yourself: What do I have to add?
You’re stuck, and it feels thick and heavy.
Creating a meaningful article sometimes feels a bit like trying to buy a present for someone you don’t know and haven’t met before…
Marketing your business is usually what makes it feel real.
Going out there, posting about your offers. Sharing content with readers in hopes they find it useful. Attending conferences or networking events, meeting potential clients, talking about your business. That’s usually what does it. It starts to feel really real.
Guess what else happens?
You can get afraid.
