Blog
Will someone miss you?
It’s a question with deep connotations. With the onslaught of COVID 19, more people are taking time to think through the big questions; assessing how they’ve been showing up in their lives and how they might want it to be different going forward.
And it’s a question that’s appropriate to the marketing of your business too.
Have you ever sat at your laptop, struggling to create your blog post or newsletter? I know I have, and with all that’s going on right now in the world, this is happening more and more often and for more and more business owners.
Some days putting the words on paper can feel like dragging an oversized old tree stump. You can barely fit your arms around the thing, and every step you take feels heavy, unsteady. It’s so exhausting…
You might be worried about getting in (and sticking to) the habit of sharing content consistently. Or maybe you’ve been hiding in your business for a while now and you’re really trying to be more visible and using content to do so.
It can be so easy to get caught up in the schedule of writing and producing content that you can easily miss something that’s important to increasing your content’s value.
You’re sitting there, at your laptop, about a third of the way through your latest blog post. Suddenly you’re gripped with the thought
You start to remember your latest email marketing statistics. Abysmal. You can’t remember how many go on to click the post in the email. The number seems infinitesimally small.
You can’t remember what you were going to write next because now you’re off looking at other coaches or healers’ sites, seeing what they’re writing about. All the while, you’re wondering what to do because it seems so few people seem to be reading your articles.
