Blog
Putting out consistent content is one of the most important things you can do to keep growing your business and doing it in a way that’s really effective. It’s important because it’s a key to helping you build trust with your audience. They know that you’re going to be there, in their inbox or on their page or showing up on some other channel, on a consistent regular basis.
Will someone miss you?
It’s a question with deep connotations. With the onslaught of COVID 19, more people are taking time to think through the big questions; assessing how they’ve been showing up in their lives and how they might want it to be different going forward.
And it’s a question that’s appropriate to the marketing of your business too.
Have you ever sat at your laptop, struggling to create your blog post or newsletter? I know I have, and with all that’s going on right now in the world, this is happening more and more often and for more and more business owners.
Some days putting the words on paper can feel like dragging an oversized old tree stump. You can barely fit your arms around the thing, and every step you take feels heavy, unsteady. It’s so exhausting…
You might be worried about getting in (and sticking to) the habit of sharing content consistently. Or maybe you’ve been hiding in your business for a while now and you’re really trying to be more visible and using content to do so.
It can be so easy to get caught up in the schedule of writing and producing content that you can easily miss something that’s important to increasing your content’s value.
