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Does this sound familiar?
Every time you hit a tough spot writing your latest piece of content, you get up and wander to some other part of the house. (My go-to place is the kitchen…)
Before you know it, you’ve gotten distracted. Maybe you remember you have to send your sister’s birthday card or link article you promised your Facebook group. And, so you go do that, leaving your writing aside.
Until another day. You put it on your to-do list again and sit down to write…
Are you settling into a new sense of normal these days and continuing to devote time to marketing and building your business?
Or has it been hard to?
Maybe the disruption of having the house suddenly full of family has made it hard to settle down. Or perhaps, even though you’ve stopped checking the news so often (you know it unsettles you,) you find yourself scrolling on social media instead of focusing on creating content and doing your marketing.
Or maybe you’ve gone into marketing overdrive, pushing and putting out new ideas and connections for your business.
Have you ever gotten a nasty comment on social media post? If you haven’t, you probably know someone who has.
There are lots of examples during our current polarized situation, and oh, add a pandemic in there with people feeling frayed and scared, and, well, it happens a lot.
And this possibility is sometimes enough to make heart-centered business owners feel queasy about posting on social media as a way to market their business. They can drag their feet on creating new posts, or worse, avoid posting on social media all together.
Maybe you’ve even been struggling with how to make yourself stand out from the crowd. You’ve put ‘establish market differentiators’ on your project list. Perhaps you’ve taken a course, done a guided visualization, or even created a spreadsheet to tackle this, but eh, something feels off.
You can’t seem to get around to it.
If this sounds like you, I hear you. It can feel really hard to step back and see how’re you’re different from others in your field and then figure out a way to bring that forward in your business…
