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There’s a thing in marketing, where they teach business owners to only give your potential clients a short window to sign up in. The theory goes, if there’s a short window or a tight deadline, it’ll motivate them to act, and act quick, when they see your promotion.
But think about that for a minute.
It IS true that people need some sort of deadline to act, and that having them is very useful for both the potential client AND for you as the business owner…
You've seen them, right? Those gorgeous testimonial pages from known coaches, healers or other creatives entrepreneurs. They're full of headshots, and screen after screen of glowing praise from people all over the world.
Meanwhile, you're putting together your website or working on building an offer, and you don't have many, or even sometimes any.
What are you going to do?!…
Should I do Facebook lives? What about posting inspirational memes on Instagram? I’m a really good public speaker, should I start doing that more to market my business?
These are all good questions. Really good ones. With so many options out there available to creative business owners who want to show up and market their businesses, it can be hard to choose.
The truth is, though, many people start asking those questions way too early in their business’ development…
You’ve put time and effort into creating a free offer you’re going to give away when people sign up to your mailing list.
You wrote it up or recorded it. You reviewed it. You’re finally ready to put it put into the world.
So you do, and then…
A coach friend or two signs up. An email, here or there, trickles in, but to be honest, the sign ups are not happening like you’d hoped. Not at all.
There could be several reasons why a creative free offer doesn’t hit the mark…
