Pushing Back on Pushy Marketing: Reframe Marketing Your Offers

Pushing Back on Pushy Marketing: Reframe Marketing Your Offers

Have you been posting on social media about your new offer? What about telling your family members about it? Have you been sending out personal emails asking friends and colleagues to share it for you?

If reading any of these questions has you feeling a bit squeamish, you're not alone.

So many authentic coaches, healers or creative entrepreneurs don’t want to be a bother, or seem rude. They think that marketing their offers feels like talking about themselves or their businesses all the time, so they hold back.

They say it feels pushy…

Make Your Next Offer Delicious: Focus Your Marketing Copy

Make Your Next Offer Delicious: Focus Your Marketing Copy

When you create something you love, it’s natural sometimes to spill over, going on and on about the benefits of it. I see this sometimes when coaches, healers and creatives write about their offers.

They see the value of this service and want so badly to share it with others that sometimes they lose focus in their copy, and by extension, lose sight of the purpose of the offer. They talk about everything the program can, and might, and could, do.

You can see their enthusiasm.

Unfortunately, though, that type of marketing copy isn't very effective…

Taming Distraction and Refocusing to Market Your Business Effectively

Taming Distraction and Refocusing to Market Your Business Effectively

Have you ever found yourself a little distracted, even panicky, around your marketing? Perhaps you're careening from one marketing activity or strategy to another, all the while focusing on where your business needs to be, which, if you're honest with yourself, feels a long way from where you are now…

I see this a lot with coaches, healers or other creatives trying to market and grow their soul-led businesses.

Does any of this sound familiar?

"I have to get on social media."

Why is that?

"I have to do more to market my business online…”

Give People Enough Time: Marketing Your Offers

Give People Enough Time: Marketing Your Offers

There’s a thing in marketing, where they teach business owners to only give your potential clients a short window to sign up in. The theory goes, if there’s a short window or a tight deadline, it’ll motivate them to act, and act quick, when they see your promotion.

But think about that for a minute.

It IS true that people need some sort of deadline to act, and that having them is very useful for both the potential client AND for you as the business owner…