This is as true in developing your business as it is for any other part of your life. When you listen deeply to your heart and freely share your essence, your authenticity draws those who need your help nearer. It leads you home.
Your Business and Marketing: Reframing 'Will It Work?'
Some days, do you find yourself wondering: Will my business work?
Maybe it's a full blown, active worry, something that feels like it won't leave you alone. Every time you connect with a colleague, look at last month's numbers, or attend a marketing webinar, it's there.
Or maybe, it's buried deep. Perhaps, you keep yourself so, so busy doing all the things, you don't have time to slow down and recognize that it's something you're wondering about. Until you hit a quiet moment, that is. And there it is. Right there.
Your Marketing Starting Point: Who and What
How's your social media presence been lately? Did you know about this one button that will make your more money?
What's your YouTube marketing strategy? Is your search traffic at risk?
Marketers ask coaching, healing or creative business owners these questions all the time. (In fact, I pulled these questions straight off emails I received myself over the past month or so.)
I'm going to tell you something that may surprise a lot of other marketers…
Where've You Been? Addressing an Absence with Your Audience
Sometimes when you’re first starting out in in business, you're excited, fired up even, and put out a slew of blog posts, only to get sidelined by other important business development fundamentals. Your writing gets put aside.
Other times, perhaps you've been in business a while but have hit a block growing your business. You decide you need focus on a major project, like refining your messaging on your website. Your content creation has to take a back seat for the time being.
Or sometimes, like a colleague who lost her best friend to an unexpected heart attack, life intervenes. Three months into her grief she hasn't been able to write a word.
Whatever the case, there are times while you're building your business into strength when your content creation and sharing isn't completely consistent. When you find yourself in a situation like this, sometimes it’s difficult to tell when you need to address an absence with your audience.
And when you don’t.
