Marketing your business should feel like a gentle invitation, an opening instead of a grasping.
Making Marketing Easier: Move Beyond Your Blocks
Do any of these sound familiar?
I'm worried there's no market for my niche
My work isn't grand enough to change the world on the scale it needs to be
I don't have the right kind of training or technical skills in marketing
I'm just not disciplined enough to market my business the way I think I need to
I've found that a lot of what lurks behind coaches, healers and other creatives struggling with their marketing sounds like what often holds artists back from pursuing their creative dreams. (Take out the marketing-related words in the list above and replace them with "writing" or "artwork," and you'll see what I mean.)
Building and marketing a business, especially one built on your soul's purpose, is one of the most creative acts anyone can undertake.
That's why it takes so much courage. And, that's why it's easy to feel blocked.
Doing What Others Do vs. Owning Your Youness in Your Marketing
Do you think you have to market like that really popular life coach who is always talking about making 7 figures.
Perhaps you think you should do things the same way as your healing teacher who has a killer online business.
Maybe you think you should be a bit more like someone you know from your training in your business or marketing, because they have built something really sustainable and profitable.
It’s easy to think that way.
You, Your Work and This Moment
These are dark times.
We are in the midst of global pandemic; infections and deaths from COVID-19 are resurging across the world. The forces of climate change are raining down destruction, with hurricanes in Central America, typhoons in the Philippines, and record wildfires on the west coast of the Americas.
And here in the U.S. we have a consequential presidential election in progress we'll likely still not know the outcome of by the time you read this post on Wednesday. The election is set against an ugly, divisive political backdrop. Those in power are trying hard to keep their position by any means possible. Those committed to the relentless pursuit of wealth are continuing to profit.
It can all seem like too much.
Idea to Implementation: Steps to Stop Stalling Out on Your Marketing Projects
You get a spark of creativity. An idea to help you market and grow your business, like a challenge, a webinar, or a free gift. And then, you work on it a little while, putting the pieces in place to make it happen. But, after a while, you start to notice you're stalling out. You're dragging your feet.
It's not conscious on your part, but looking at it from the outside, it would look like the idea has been put on the back burner.
What's going on here?